Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and ContextComprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone. |
Contents
Scope and Method | 1 |
Question Order and Response Order | 23 |
Open versus Closed Questions | 79 |
4 | 110 |
5 | 146 |
6 | 161 |
7 | 179 |
The Acquiescence Quagmire | 203 |
11 | 273 |
Some Final Thoughts on Survey Research | 297 |
Appendix | 317 |
Special Sampling and Interviewing Problems | 325 |
Appendix C | 341 |
References | 351 |
363 | |
About the Authors | 371 |
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Common terms and phrases
abortion item acquiescence acquiescence bias agree analysis Arabs item asked association attitude items attitude questions attitude strength behavior Chapter closed form closed questions Communist comparison consistency context effects correlations counterargument disagree divorce item DK responses evidence experimental face-to-face favor filtered form floaters forbid-allow forced-choice form form differences form effects formally balanced gamma gun-permit hypothesis important intensity interview investigators involved issue later liberal-conservative marginals marijuana middle alternative NORC occur Odds ratios Offered form Omitted open form open question opinion oppose order effects panel data percentage possible primacy effect problem ques question form questionnaire random recency effect reinterview relation reliability replication reported response order response-order effects Russia sample sampling error shown in Table significant significantly social conditions specific SRC-74 Fall standard form strength measures subsample substantive survey questions survey research three-way interaction tion trend variations versus Vietnam wording