Quickstart Guide To Google AdWords

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Lulu.com, Feb 1, 2008 - Business & Economics - 84 pages
Google AdWords is instant gratification for marketing junkies, but this plain-language guide shows that it's not just for gurus: even raw beginners can get started with AdWords and have their first campaign up and running in well under an hour for only a few dollars a day. This guide will walk you through the steps of getting started with AdWords and show you how to segment your ad campaigns, track results, and maximise the results of your marketing investment. Go from marketing-zero to AdWords Hero in under 60 minutes!
 

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Contents

About This Guide
7
Basic Principles
9
Getting Started
21
Managing Your Account
45
Creating Additional Ads
57
Maximising Performance
61
Understanding Your Bills
69
Additional Resources
73
Glossary
75
Copyright

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