ROI For Nonprofits: The New Key to Sustainability

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John Wiley & Sons, Nov 9, 2007 - Business & Economics - 152 pages
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The realities of today's economic environment have required that nonprofits, and those that raise money for them, make their case for support as strong as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. Return on Investment The Key to Nonprofit Sustainability details the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. Chapters include: Organizational Reluctance, Organizational Change, Nonprofit ROI, Building an OVP for Your Organization, Suggested Methodologies, Delivering an ROI based Program, and Putting OVP to Work: OVP Case Studies.
 

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Contents

Demystifying the Status Quo
3
The Changing Philanthropic Environment
19
Organizational Reluctance
33
Organizational Change
43
Organizational ValueNonprofit ROI
51
Introducing the Organizational
67
PART TWO ROI Foundations and Techniques
77
Suggested Methodologies
99
ROI Profiles
123
Large and Well Known but Campaign Has Stalled
130
Large and Well Known but ROI Not Obvious
132
Drilling Deep into the Private Sector
134
ROI Gone Wrong
139
Making the Economic Pie Bigger
142
INDEX
147
Copyright

Communicating an ROIBased Program
113

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About the author (2007)

Tom Ralser, founder of Capital Strategists Group, LLC has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justi-fication in the nonprofit world.

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