Race, Gender, and Rhetoric: The True State of Race and Gender Relations in Corporate America

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McGraw-Hill, 1999 - Business & Economics - 259 pages
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Race & Rhetoric will be the definitive work on the subject of race and gender relations in corporate America. Diversity expert and author John Fernandez has amassed 25 years of research (surveying such companies as AT&T, Coors, and Disney), which will serve as the foundation for this authoritative work. The premise is that while women and people of color have done what "they were told" (e.g. get an education, experience, credentials), they continue to face barriers in becoming full participants in corporate America. Dr. Fernandez' research confirms this, and the book does a thorough job of outlining both the issues and the solutions to this crucial problem. This seminal work is divided into two parts: Part I lays the groundwork by summarizing 25 years of research in seven hard-hitting chapters on race and gender relations: Part II presents concrete, specific solutions to race and gender problems-including chapters on how the right type of leadership is crucial to the race picture, and how traditional bureaucracies must be replaced in order to deal effectively with race and gender issues.,""In this timely and thought-provoking book, Dr. John Fernandez discusses steps corporations must take to help employees in understanding, valuing, and appreciating diverse co-workers and customers. Backed by the author's 25 years of respected research on the subject of diversity and race relations, this watershed book includes a special section with in-depth detail on the best diversity practices in corporations worldwide featuring AT&T, Coors, Disney, General Motors, and others. FACT: 98% of America's top positions are still held by white males. FACT: Race and gender discrimination claims are stillincreasing after 34 years of laws and affirmative action designed to end discrimination. Has this continuing lack of diversity at the top kept race and gender issues from receiving the priority they deserve? How can lingering issues of racism and sexism be solved? "Race, Gender & Rhetoric" is the landmark work that answers these controversial questions, and is corporate America's definitive work on the subject of gender and race relations in the workplace. Backed by the author's 25 years of research and corporate experience, this timely and authoritative book: summarizes and synthesizes the salient issues and challenges in creating a truly diversity-conscious organization; discusses ways in which corporations can examine their structures, policies, managerial philosophies, and capabilities so that real and permanent change can be realized; includes a complete section detailing best diversity practices in major companies--American Express, Coors, Allstate, US West, Niagra Mohawk, and many others.

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Race, gender, and rhetoric: the true state of race and gender relations in corporate America

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Management consultant Fernandez argues persuasively that after 30 years' effort "corporate America as a whole has failed to effectively address the challenges posed by diversity, particularly with ... Read full review


The Search for Solutions
The United States Is Not a Meritocracy
To Stereotype Is HumanBut Dangerous

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About the author (1999)

Fernandez is President of Advanced Research Management Consultants. He is widely acclaimed as an expert on race and gender relations. He also has taught management at New York Univ. and has been a visiting professor at Yale Univ. and Univ of Pennsylvania

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