Radio--: The Forgotten Medium

Front Cover
Edward C. Pease, Everette E. Dennis
Transaction Publishers - Language Arts & Disciplines - 213 pages
4 Reviews

Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator--economic, demographic, social, and democratic--suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.

Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.

Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.

 

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Contents

Resilient Radio
5
Looking Back at Radios Future
15
Radios Political Past
21
News Radio More Than Masters of Disaster
31
Radio as Cultural Expression
43
The Vocal Minority in US Politics
45
Triumph of the Idol Rush Limbaugh and a Hot Medium
59
Talking Over Americas Electronic Backyard Fence
69
Devoted to Auntie Beeb
133
Heating Up Clandestine Radio After the Cold War
137
The Structure of Radio
147
Public Policy and Radio A Regulators View
149
Riding Radios Technological Wave
159
On the Business Side an End to Radio Romance
165
Public Radio Americans Want More
173
Growing NPR
179

You Are What You Hear
75
Ear on America
81
Music Radio The Fickleness of Fragmentation
95
Whither Or Wither? AM?
105
The Global Airwaves
111
Radio Beyond the AngloAmerican World
113
The BBC From Maiden Aunt to Sexy Upstart
125
Monopoly to Marketplace Competition Comes to Public Radio
185
Books
193
Seems Radio Is Here to Stay
195
For Further Reading
205
Index
209
Copyright

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