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BEGINNING OF RADIO
DEVELOPMENT OF RADIO
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A. C. Nielsen acceptable adver advertiser's advertising agency advertising copy affiliated ANNCR announcer appeal audience Avenue Q BALLARD'S BIG DAY brand broadcast budget CAMERA 4 ECU cartoon cent client CLOVERLAKE COLLIN'S color commercial copy copy writer CUT TO CAMERA desk director DUNLAP'S equipment EVERWEAR example film commercials FURR'S included KATTMAN'S KCBD KCBD-TV listener live commercial manager ment merchandising mercial nationally advertised newspaper on-the-air operation PAUL GRAHAM picture presentation product or service promotion props purchase radio station recording sales message salesman scene schedule seconds SECS selling silent film sound effects special effects sponsor spot standard stop motion studio card SUPER SLIDE telecast telephone Television Code television station TELOP tie-in tion traffic TV commercial VIDEO AUDIO video tape viewer visual wgau words WORK-SAVER