Radio News Listening Attitudes
Associated Press - Radio audiences - 61 pages
Summary of the results of a nationwide survey of public attitudes toward radio news conducted by Frank Magid Associates for the Associated Press.
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300 Markets adult contemporary announcements and information Announcers/disc jockeys answer Approximate Totals Approximate Totals Raw Attitude Toward Radio Attitudes And Opinions Beautiful MOR Rock Beautiful Music comes in loud Community affairs dealing continuity Good voice Country Music AOR difference Don't know differences No difference easier to understand Favorite Station's Format Format Top 40 friendlier hard to understand Important Attention Matter information Clearer Interested Interested Interested interesting content Businesslike interviews Content differences jockeys I especially know No answer Market Size Top Mention Male Female MOR Rock Country Multiple mentions need Music AOR Soul need not total on-the-scene interviews Content Opinions Toward Radio Pays Doesn't Important percent prefer play-by-play of sports Radio News Pays radio or switch Raw Totals Market Read They sounded reading Concise reasons Don't know Rock Country Music soft rock station to hear Station's Format Top Taped voices Totals Raw Totals United States continued want radio York Mets