Radio Programming: Tactics and Strategy
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series
What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter 1The Basic Principles of Radio Programming
FM versus AM
Chapter 2Structuring Your Station and Creating
20 other sections not shown
Other editions - View all
actually Adult Contemporary advertising air talent aircheck airstaff Arbitron audience audio processing average listening span average quarter hour bass broadcast chapter city of license commercials competition consistent contest copy cume deejay elements FM stations frequencies goal Gordon McLendon hear hire important interview Jack Trout keep KOWH license listener expectations listener's lottery manager newscasts newspaper newspeople noncurrents on-air person parametric equalizer perceived percent phone number play play-by-play playlist pop music prize problem program director promotion Public Inspection File radio station records require result rotation salespeople sample sequence share skimmer machine songs sponsor spot breaks staff station sound stories success sure survey tape target technique telephone tion Top 40 stations transmitter treble tune U.S. Supreme Court understand unlisted usually winner wire WXXX