Radio-television-cable Management

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McGraw-Hill, 1998 - Reference - 554 pages
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Radio-Television-Cable Management explores the essential elements of broadcast management, stressing the need for excellence while at the same time balancing the requirements of the public, the owners, and the Federal Communications Commission. The text looks at all levels of management in each of the major components of the broadcasting/cable business including personnel, audiences, programming, sales, financial, legal, and engineering. Historical and factual data are interwoven throughout.

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Contents

Managing Electronic Mass Media Systems
1
Theories of Managing
20
Principles of Managing and the Managers Role
36
Copyright

13 other sections not shown

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About the author (1998)

James A. Brown is Associate Professor of Telecommunication and Film at the University of Alabama. He has written numerous articles, chaired broadcasting departments at three schools, and has wide consulting experience.

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