Radio-Television-Cable Management explores the essential elements of broadcast management, stressing the need for excellence while at the same time balancing the requirements of the public, the owners, and the Federal Communications Commission. The text looks at all levels of management in each of the major components of the broadcasting/cable business including personnel, audiences, programming, sales, financial, legal, and engineering. Historical and factual data are interwoven throughout.
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Managing Electronic Mass Media Systems
Theories of Managing
Principles of Managing and the Managers Role
13 other sections not shown
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