Rain: What a Paperboy Learned About Business

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John Wiley & Sons, Feb 4, 2009 - Business & Economics - 208 pages
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RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town.

Through a series of humorous poignant vignettes, Jeff illustrates forty "rainmaker" business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA.

As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.
 

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Contents

A Prologue
1
Opportunity
3
Interview Planning
8
Interview
11
Money
17
The Dinner Table
22
Day One
25
Mean Dogs
30
Coffee
67
Rookie
71
Photo
75
Crime and Punishment
77
Collections
85
Ice
90
Exit Strategy
94
Valuation
96

The Ten Customer Commandments
34
The Sundays
36
Referrals
40
The Contest
45
Luck
50
Bonus
53
The Bully Part I
56
Green Lightning
61
Innovation
64
Negotiation
105
The New Kid
109
The Bully Part II
111
Vern
116
Getting an M B A
120
the rain reader
129
epilogue
193
about the author
194
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About the author (2009)

The author Jeffrey J. Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others.

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