Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.
Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.
Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:
The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.
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The Most Important Conversation Youll Ever Have
Making the Most Rain
Understanding and Communicating Your Value Proposition
Part Two RAIN Selling Key Concepts
Aspirations and Afflictions
Balancing Advocacy and Inquiry
The Five Whys
Part Three Maximizing Your RAIN Selling Success
Appendix and Online Resources
About RAIN Group