What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
Raising Consumers: Children and the American Mass Market in the Early ...
No preview available - 2005
adolescent girls adult adver advertising proof sheet advertising trade allowances American Boy American Girl athletic Ayer Collection beauty box tops boy consumer boy’s brand campaign cereal chil child consumer child experts childhood childrearing children’s consumer children’s magazine children’s radio commercial companionate family consumer culture consumer desire consumption Cream of Wheat dren dren’s economic Everygirl’s father Gay Head gender Gruenberg Helen Merrell Lynd high school Ink Monthly juvenile advertising JWT Archives Keds Kids Little Orphan Annie Lynd manly masculine mass microfilm reel middle-class modern money training mothers movie November October peer play playroom Post Toasties Printers prizes programs promised promoted PSFS Archive purchase radio clubs Reaching Juvenile Markets readers salesmanship Scholastic school banking school savings banks Selling Shredded Wheat social spending money sumer teens tion toys trade card University Press vertisers Victorian Viviana Zelizer Walter Thompson Company Warshaw Collection Whatsit Wheat advertisement women working-class York