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The Landscape of the New Reality
A Customized Approach to Reaching
The Ideal Donor versus the Donor Next Door
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already annual asker asking for money board members building lifelong donors Capturing the Names Challenge Gift CHAPTER charitable organization commitment connected contribution customized dialog dinner Donor Services Representative Emotional Hook Entry Event fact feedback feel Feel-Good Cultivation Event follow Follow-Up Call Free Feel-Good Cultivation Free One-Hour Ask friends fund guests individual donors individual giving program interest invite kids listen looking major donor mission Multiple-Year Donors Multiple-Year Giving Society multiple-year pledges never nonprofit organizations offer old reality One-Hour Ask Event one-on-one online giving organization's passion Permission Marketing pledge card Point of Entry Point of Re-Entry potential donor questions Raising More Money ready reconnect remember say yes self-interest Seth Godin someone story sure Table Captains talk tell thank thing tion tour Treasure Map Interview Units of Service volunteer Wish List