Raising a Business: A Woman's No-nonsense Guide to Successfully Growing a Small Business

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John Wiley & Sons, Jan 31, 2012 - Business & Economics - 208 pages
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Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business.

The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.

 

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Contents

Foreword
What does it take to grow your business?
Does your product or service serve
Do you engage your customers?
Are you reaching the right target market
Have you formulated a business vision?
What is your leadership style
Do you have the right people on board?
Do you document your policies
Have you created strategic alliances?
Do you understand how to account
Evaluation of promotional strategies
Copyright

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About the author (2012)

The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.

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