Raising a Business: A Woman's No-nonsense Guide to Successfully Growing a Small Business
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a proﬁtable, sustainable and successful business.
The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
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What does it take to grow your business?
Does your product or service serve
Do you engage your customers?
Are you reaching the right target market
Have you formulated a business vision?
What is your leadership style
Do you have the right people on board?
Do you document your policies
Have you created strategic alliances?
Do you understand how to account
Evaluation of promotional strategies
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accounting achieve Australia behaviour believes Blooms store brand break-even point business activity statement business growth business owners business vision business’s businesswomen cash flow forecast cent clients communicate company’s consider consultants consumers core values create debtors develop DIVA Cosmetics e-marketing Edible Blooms effectively employees encourage engages its customers ensure example experience feedback focus focused FRANK Team Fresh Mums goals gross profit margin grow your business Harley-Davidson identify IKEA important Intimo Karen Katrina Christ Kelly Baker Kozminsky Larissa Bright leadership style Lucille Marketing Angels marketing message marketing strategy mentor Naomi Simson networking opportunity organisational culture outsourced policies and procedures product or service purchase Raising a Business realised recognise RedBalloon Days Remember the Milk sales revenue satisfy the needs segmentation small businesses small-business owners sNspice Sonia Williams staff members stock turnover success successfully grow suppliers target market Tracey Lucock understand viral marketing women