Raising More Money: The Ask Event Handbook
Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.
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Putting the Ask Event in Context The Raising More Money Model
Converting Existing Events to the Raising More Money Model
Deciding Whether to Have an Ask Event
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already asked for money attended a Point autism board members Challenge Gift CHAPTER choose commitment e-mail Emotional Hook Entry Event Event program feel Feel-Good Cultivation Events fill five Follow-Up Call founding member Free Feel-Good Cultivation Free One-Hour Ask friends fundraising giving level groups guests ideal in-person inspired invite involved kick-off kids lifelong donors lives look minutes Money Model month Multiple-Year Donors Multiple-Year Giving Society multiple-year pledges nametag One-Hour Ask Event one-on-one organiza organization passion Pitch Person PITCH SCRIPT pledge card Point of Entry potential donor Raising More Money Red Cross self-interest serve SETTING YOUR GOALS someone sponsor step story sure sustainable funding Table Captains tell Testimonial Speakers thank thoughts to share tion tracking system Treasure Map Units of Service Visionary Leader Talk volunteers