Raising More Money: The Ask Event Handbook

Front Cover
Elton-Wolf Pub., 2004 - Business & Economics - 238 pages
Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.

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Putting the Ask Event in Context The Raising More Money Model
Converting Existing Events to the Raising More Money Model
Deciding Whether to Have an Ask Event

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