Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

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John Wiley & Sons, Jun 22, 2012 - Business & Economics - 368 pages
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In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business.

If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.

 

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LibraryThing Review

User Review  - iamdeb - LibraryThing

I absolutely love this book! By the time I was through reading, I was ready to move to the coast - I want to work for a man of such innovation and integrity, and be a part of his company. Read full review

Review: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.

User Review  - Himanshu - Goodreads

Desperate attempt to draw out business insights from mundane examples. Unlike the bars, this book leaves a bad after taste Read full review

Contents

KEEPING YOUR TOOLS IN SHAPE
PUSHING HARD AND LOVING IT
FACTS NOT FICTION OR I NEVER GOLFED WITH ARNOLD PALMER
FINDING A ROUTE WHERE THERE ISNT ONE
LEAP OF FAITH
CHAPTER 5
HAVE THE TIME OF YOUR LIFE
MAINTAIN COMPOSURE OR DARTH VADERS REVENGE

WHY WRITE THIS BOOK?
CHAPTER 2
FROM MOMS KITCHEN TO LAUNCH
JUST TRY IT
FROM GARAGE TO RV
DONT KILL THE LAWYERS
THE CLIF SPIRIT
GROWING PAINS
BEGINNING TO DRIFT
SHOOTING FOR THE LUNA
ALMOST SELLING
THE WALK
CHAPTER 3
BACK ON STAGE
TURNING THE COMPANY AROUND
CLIF JOY
CLIFS MOJO
MOVING TO SUSTAINABILITYREDUCING OUR ECOLOGICAL FOOTPRINT
LIVING IN THE GRAYCREATING A CULTURE OF QUESTIONING
SWIMMING WITH THE BIG FISH
WERE BACK
CHAPTER 4
THE RIGHT MAPS
FINDING THE WHITE ROADS
A COMPANY ON THE RED ROAD
A COMPANY ON THE WHITE ROAD
THE RIGHT MAPS REVISITED
SIMPLICITY
TRAVELING LIGHT
THE GUIDED TRIP
CHANGING COURSE
WHITEROAD SURPRISES
SPEED
HYPOTHERMIA AND KNOWING EXACTLY WHAT TO DO
ON ICE SHAKEN BUT NOT STIRRED
PROSCIUTTO AND VINO
KNOW NOTHING
CAUSE AND EFFECT
MAKE A MUTANT DESIGN
BREAK FROM THE FRONT
A LOVE STORY WITH NO APPARENT BUSINESS POINT
CHAPTER 6
HOW TO LOSE YOUR COMPANY WITHOUT REALLY TRYINGOWNERSHIP OPTIONS
THE ENTREPRENEURS ROUTE
HOW TO SAVE YOUR COMPANYSTAYING PRIVATE AND KEEPING 100 PERCENT OWNERSHIP
HOW TO KEEP YOUR COMPANYSUCCESSION OR DONT KILL THE ESTATE PLANNERS
CHAPTER 7
SUSTAINING OUR BRANDSKEEPING OUR MOJO
SECOND ASPIRATION SUSTAINING OUR BUSINESSLIVING WITHIN OUR MEANS
THIRD ASPIRATION SUSTAINING OUR PEOPLELIVE LIFE TO ITS FULLEST
FOURTH ASPIRATION SUSTAINING OUR COMMUNITYGIVING BACK
FIFTH ASPIRATION SUSTAINING THE PLANETREDUCING OUR ECOLOGICAL FOOTPRINT
STEWARDING THE CLIF ECOSYSTEM
CHAPTER 8
ENSEMBLE PLAYING
LISTENING
SPACES AND SILENCESPUSHING THE EDGE
IMPERFECTION
MAGIC MOMENTS
FREEDOM AND FORM
JAZZTHE SOUL OF OUR BUSINESS MODEL
LETTING GO
GROWING ORGANICALLY
OUR BUSINESS MODEL WORKS
PARTNERSHIP REVISITED
KITS WELCOME MAT
BACK TO THE GARAGE
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About the author (2012)

Gary Erickson is the founder and owner of Clif Bar Inc., a company that made the Inc. 500—Inc. magazine’s list of the fastestgrowing privately held companies four years running. Clif Bar Inc. remains one of the nation’s fastest-growing private companies. He has been featured in People magazine, Inc. magazine, Health, Fortune Small Business, the San Francisco Chronicle, Reader’s Digest, and in numerous other publications. Erickson is a frequent speaker in a wide variety of venues and has won numerous awards. He brings his background as a competitive cyclist, jazz musician, world traveler, gourmet cook, mountain climber, wilderness guide, and father to Raising the Bar. Gary Erickson lives in northern California with his wife, children, horses, dogs, and bikes.

Lois Ann Lorentzen is professor of social ethics at the University of San Francisco. She serves on the board of the Leo T. McCarthy Center for Public Service and the Common Good, the Center for Latino Studies in the Americas, and the Religion and Immigration Project. She has seven books to her credit, contributes frequently to magazines and journals, and has won numerous academic awards.
Erickson and Lorentzen first met while working for Sierra Treks, a wilderness organization. Over the course of their twenty-fiveyear friendship they have climbed mountains together, bicycled, skied, winter-camped, and talked about the dreams and values that define Clif Bar Inc. and Raising the Bar.

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