Re-Covered Rose: A Case Study in Book Cover Design As Intersemiotic Translation
When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies.
Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga.
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Alberto Mondadori argues Armstrong author’s name background Baule Bernardo Guy blood book cover design book is conveyed Book-Iacket book’s case-study colour complex manner conﬂicts contents and atmosphere conveys the genre cover conveys cover employs symbols cover has little cultural dark deﬁnes deﬁnition design as intersemiotic ECO THE NAME Eco’s edition elements employs symbols derived Eugenio Montale evaluation ﬁction ﬁgure ﬁlm adaptation ﬁnd ﬁrst illuminated manuscripts imagery inﬂuence interpretation intersemiotic translation Iolanta Iorge labyrinth literary Lolita London LOW MEDIUM HIGH marketing maze meaning medieval monastery monks Montale Moody eds murder mystery Name ofthe Rose Nicole Kidman nome della rosa novel ofbook ofthe book Ossi di seppia Overall the rela Overall the relationship paratextual parchment pictorial published publisher’s reference reﬂect relation relationship of integrity Rosner scriptorium selected simple manner speciﬁc story suggests text and employs tion truth Umberto Eco Venuti visual translation Wikipedia words