Re-viewing Space: Figurative Language in Architects' Assessment of Built Space
This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation, involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication. The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers.
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abstract adjectives archi architects architectural discourse architectural practice architectural texts articulate artifacts aspects assessment Baker House blancmange blend building reviews building's captions Chapter clothoid Cognitive Linguistics commentary complex compounds conceptual conceptual metaphors concerned concrete context contrast conventional convey corpus deixis described discussed diverse domain draw elements entities Eric Owen Moss example experientialist external appearance figurative expressions figurative language focus FORM IS MOTION functional genre graphic Greenwich Peninsula hedged highlighting illustrated image metaphors image schema imagistic IMAX instance instantiated interpretation involved knowledge Lakoff lexical LVMH mapping meta metaphorical expressions metaphorical language metonymic Millennium Dome motion verbs motivated nouns organic oversail particular passage patterns phor pre-modifier realization refer regard resemblance reviewer's rhetorical role of metaphor roof seen semantic sense shape space spatial arrangements specific structure suffixes suggests textile textual tion tive traits tural verbal views visual