Reaching Audiences: Distribution and Promotion of Alternative Moving Image
"Distributors play a vital role in getting films to audiences. Their acquisition policies, promotional practices and level of resources determine what is available, shaping the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood's traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture. Through a series of cases studies, the book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital 'revolution' has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized with the industry, and Reaching Audiences is a key contribution to our understanding of the role they both do and can play"--Back cover.
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accessed 1 February ACGB AFVC Albany Video Albert Museum Arts audiences BFI's Britain British Artists British Film Institute catalogue Chapter Cinema of Women Cinenova Circles Co-op courtesy of Film David Curtis discussed distributors Felicity Sparrow Film and Video Film London Film Officer filmmakers former Funding and Development Greater London Greater London Council Ibid income Independent Film initiatives instance interview with Julia interview with Knight interview with Peter interview with Thomas Irene Whitehead Julia Knight Knight and Peter Knight and Thomas letter LFMC and LVA LFMC Distribution LFMC's LFVDA London Film-Makers Lux Centre March Margaret Dickinson Michael Maziere moving image Museum Arts Council O'Pray October organisations Peter Sainsbury Peter Thomas production programme promotional Records screenings sector Sheffield Hallam University Source tapes television venues Victoria and Albert video artist Video Arts Video Distribution Video Study Collection Video Umbrella wider YouTube