Reaching Audiences: A Guide to Media Writing

Front Cover
Allyn and Bacon, 2002 - Language Arts & Disciplines - 383 pages
0 Reviews
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Writing for Todays Audiences
3
Spelling Grammar
20
Guidelines for Good Writing
60
Copyright

12 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information