Reaching Audiences: A Guide to Media Writing
Allyn and Bacon, 2002 - Language Arts & Disciplines - 383 pages
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.
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Writing for Todays Audiences
Guidelines for Good Writing
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advertising African American American Associated Press Associated Press Stylebook audiences audition avoid broadcast brochure campus Chapter Christina Ricci comma copy copywriter correct direct quote director E. B. White editing editor electronic media elements employees Enterprise Rent-A-Car error ethical event example federal Folger Food Lion format grammar groups headline important individual Internet interview inverted pyramid Journalism and Mass journalists language libel look mass communication means Michael Gartner newsletter newspaper notes officials organization paragraph parks percent person phrases police president product placement pronoun public relations Public relations practitioners punctuation questions quotation radio readers release reporter Rockland rules sentence sources speaker specific speech spell-checker spelling stage story summary lead television tion topic verb West Side Story William Zinsser words World Trade Center