Reaching a Global Online Audience

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"O'Reilly Media, Inc.", May 21, 2007 - Computers - 53 pages

Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations,much more is required to adapt a web sitefor global users.

This guide explains several of the deepestdimensions of culture and then uses theseintercultural human factors for adaptingthe interface, multimedia, architecture,and search system. Along the way, we'lllook at the impact of uncertainty, communicationcontext, social fabric, andconcepts of time, and then use these dimensionsto create better web sites forglobal users.

If you design, develop, or deploy websites for a global audience, then this guidewill get you started in the right direction.


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About the author (2007)

Matthew McCool has spent over ten years working on international information architecture at various global technology firms. He has addressed a diverse audience, ranging from novice to advanced online users, encompassing technical and non-technical subjects, and spanning both domestic and international markets. The international online markets he has worked with include Germany, Japan, France, and Spain, with additional experience in Mexico and a current online project in Tomsk, Russia. Aside from working for Levi, Ray & Shoup, Hewlett Packard, and Dynamics Research Corporation, he also has developed information architecture for the State of New Hampshire, rhe State of Colorado, the State of New Mexico, and various city and non-profit institutions.

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