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Attitude Change via Mere Exposure Association
AW Staatsand C K Staats ATTITUDES ESTABLISHED BY CLASSI
J P Kerpelman and S Himmelfarb PARTIAL REINFORCEMENT
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adjectives advocated agreement American Psycho analysis of variance antonym argued argument arousal associated attitude change attitude object attitudinal behavior cator classical conditioning cognitive communica communicator's concept congruity correlation counterarguments credibility defense delay demand characteristics dependent variable direction discrepancy disparagement effect evaluative experimental exposure favorable Festinger function Hovland huh condition hypothesis increase indicated influence initial Insko interaction involved issue Janis latency latitude of acceptance learning manipulation mean measure ment munication negative communicator neutral nication obtained opinion change opinion statement paired perceived person persuasive communication positive communicator predicted prestige primacy effect procedure prosecutor question questionnaire rated recall recency recency effect reinforcement reinstatement relationship relevant response competition scale scores semantic satiation Sherif significant similar sleeper effect social social judgment theory Social Psychology Staats stimuli strength subjects Table theoretical tion trials variables verbal Weiss