What people are saying - Write a review
We haven't found any reviews in the usual places.
Gordon W Allport
The Measurement of Social Attitudes
Attitudes versus Actions
38 other sections not shown
Other editions - View all
abnorm American Psychological Association analysis asked asso associated atti attitude change attitude measurement attitude object attitude scale attitudinal balance behavioral intentions beliefs capital punishment characteristics classical conditioning cognitive cognitive dissonance communication concept congruity continuum correlation determined differential dimension discriminant validity dissonance effect evaluative example experiment experimental factor analysis factors favorable Festinger Figure Fishbein function given Heider Hinckley hypothesis indicate individual individual's involved issue judges judgments learning Likert Likert scale meaning mediating ment method multidimensional scaling negative Negro neutral obtained opinion Osgood overt pairs positive possible predicted present problem procedure Psychol question questionnaire ratings rela relations relationship represent response Russia s-graph sample scale values scores semantic differential situation social distance social psychology sponse statements stimuli structure subjects Table technique Thurstone Thurstone scales tion tive traits Triandis tude unfavorable validity variable verbal vidual