Readings in Mass Communication: Media Literacy and Culture

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Kimberly K. Massey
McGraw Hill, 2002 - Language Arts & Disciplines - 377 pages
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This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media–by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.

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Contents

The Stories We Tell
10
New Branded World
21
Media Literacy Quiz
27
Copyright

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