Real Business Plans & Marketing Tools: Including Samples to Use in Starting, Growing, Marketing, and Selling Your Business

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Anne McKinney
PREP Publishing, 2003 - Business & Economics - 181 pages
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The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to sell a business to public companies. Readers will also see samples of documents, paperwork, and financial statements used by real companies to obtain equity financing and bank loans. A valuable section of the book is the section which shows marketing tools and "business resumes" used to attract new customers and increase profitability. (The author holds an MBA from the Harvard Business School.)
 

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Contents

Competition
95
List of Business Assets
96
FiveYear Projection
97
Loan Request Manufacturing Company
99
Executive Summary
100
Summary of Asset Sale
102
Overview of Request for Financing
103
Detailed Loan Request
104

Medical Business Loan Request
10
Business Summary
11
Brew Pub
12
Executive Summary
13
Introduction to the Industry
15
Success Rates
17
Index of Competitors
18
The Business Plan
19
Business Product Line
20
Marketing
21
Service
22
Target Audience
23
Internal Organization
24
Architectural Design
25
Counseling Services Business
26
Construction Loan Request
30
Business Summary
31
Resume of the General Contractor
32
Detailed Specifications for Phase One
34
Detailed Specifications for Phase Two
36
Projection of overhead expenses and profits
37
Electrical Business Loan Request
40
Initial Requirements for FirstYear Operations
42
Balance Sheet
43
Medical Supply Company
44
Franchise application convenience store
46
BUSINESS PLAN
47
Customer Relations
48
Store Staffing and Scheduling
49
Store Budget
50
Store Budget
51
Inventory Variation
52
Financial Projections
53
Hair Salon Request for Financing
54
Employee PayBenefit Package
55
Staff Training
56
Owner Profile
57
Financial Projections
58
Insurance Group Plan
60
US Health Insurance Industry
61
Insurance Group Management
62
PIP Regulations
63
Insurance Demand
66
Background Goals and Objectives
67
Target Markets
72
Development
74
Operations
76
Administrative Service Agreements
81
Business and AnalysisKey Success Factors
83
Insurance Co Investor Overview
86
Customers
87
Economics
88
Status of Company Operations
90
Janitorial Supply Business
92
Executive Summary
93
Management
94
Loans Before and After Sale of TMV Assets
105
Company History
106
Product Information
107
Summary of the Production Process
108
Schedule of Manpower by Plant Location
109
General Comments
110
Senior Managers
111
Financial Information historically Strong Profitability
112
Profit and Loss
113
Trucking Company Used Car Warranty Business Wholesale Company HomeBased
115
Executive Summary
116
StartUp Expenses
117
Used Car Warranty Business
118
Wholesale Company Home Based
120
Business Description
121
Marketing Plan
122
Party Plan
123
SubWholesaling
124
MARKETING TOOLS
125
Art Gallery Press Release
126
Home and Commercial Cleaning Service
127
Personnel Placement Service
128
Racing Sponsorship Business
129
Consulting Business Letter of Introduction and Business Resume
130
Contract for a Recording StudioPromotions Company
132
Health Care Plan Marketing Overview
133
Group Home Plan
134
Independent Subcontractor Agreement
136
Customer Thank you Letter
138
Customer Followup Letter
139
Welcome to New Customers
140
Letter Introducing a Service
141
Letter of Intent and Investment Agreement
142
Services Agreement
143
Letter of Introduction to Customers
144
Letter of Introduction to Customers
145
Customer Mailing for an Electrical Business
146
Customer Mailing for a Mobile Home Repair Business
148
Customer Mailing for a Pressure Washing Business
150
Marketing Strategy for Outsourcing Sales and Marketing
152
KEY FINANCIAL STATEMENTS
155
Financial Projections Philips Auto Repair
156
FiveYear Projections Whitaker Janitorial Supply Company
157
Balance Sheet XYZ Company
158
Statement of Income XYZ Company
159
General and Administrative Expenses XYZ Company
160
Statement of Cash Flows XYZ Company
161
Sample Balance Sheet
162
Statement of Operations for a Failing Business
163
VALUING AND SELLING A BUSINESS
165
Valuing a Business Example 1
166
Valuing a Business Example 2
172
Selling a Business Example 1
175
Selling a Business Example 2
176
Selling a Business Example 3
177
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About the author (2003)

 Anne McKinney holds an MBA from the Harvard Business School and a BA in English from the University of North Carolina at Chapel Hill. She has been involved in helping job hunters with resumes for 30 years, and she is the editor and publisher of the Real-Resumes Series, a series of how-to resume and cover letter books which show excellent samples of resumes and cover letters that have worked for real people in real job hunts. Sometimes seeing a great sample resume of someone in your field can help you in structuring and revising your own resume. A picture is worth a thousand words, and these books show you pictures of great resumes and cover letters that really worked! 

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