Real-World Media Ethics: Inside the Broadcast and Entertainment Industries

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Taylor & Francis, Jul 26, 2012 - Language Arts & Disciplines - 352 pages
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The Los Angeles Times recently reported that the word "integrity was the most looked up word on Merriam-Webster's online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation.

Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day-in the real world.

Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count.
 

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Contents

Acknowledgments
Foreword
A Starting Framework
Chapter 2 Business Ethics in Mass Media
Chapter 3 Ethics and the Role of Producers Writers Actors and Directors
Chapter 4 Controversy and Ethics
Chapter 5 Ethics and Programmers
Chapter 6 Ethics and FactBased Stories
Chapter 8 Journalism and Ethics
Chapter 9 Ethics and New Media
Chapter 10 Censorship and Celebrity
Chapter 11 Diversity and Consolidation
Chapter 12 The Ethics of Public Relations
Chapter 13 Ethical Issues in Advertising and Marketing
Index
Copyright

Chapter 7 Ethics and Ratings

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About the author (2012)

Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.

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