Reborn in the USA

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New Word City, Oct 1, 2010 - Business & Economics
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Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new markets, such as facility security. Here, he focuses on the elements of the comeback -- from the development of a strong management team and the commissioning of brand research to the wholesale revamping of the sales force -- and draws from them seven management lessons applicable to businesses of every size and variety.

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About the author (2010)

Michael F. Golden took over as CEO of Smith & Wesson in 200. Under his leadership, the gunmaker has improved marketing, introduced product lines, and acquired companies to expand into new markets, such as facility security. Golden previously worked with the Kohler Company as President of its Cabinetry Division. Prior to that, he served as president of sales for the Industrial/Construction Group of the Stanley Works; Vice President of Sales for Kohler’s North American Plumbing Group; and Vice President of Sales and Marketing for a division of The Black & Decker Corporation. He holds an MBA from Emory University.

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