Reconnecting Marketing to Markets
Luis Araujo, John Finch, Hans Kjellberg
OUP Oxford, Dec 9, 2010 - Business & Economics - 296 pages
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
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1 Consumption materiality and markets
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activities agency airline Almega employee analysis Araujo artefacts articulation business associations buyers calculative calculative spaces Callon category management chapter Cochoy companies competition configuration consumption contribute cultural economic efforts entities EuroBonus evolutionary economics example Fair Trade Fairtrade Foundation FFPs firms focus formatting gas market hybrid forums important independent financial advisers industrial customers innovation interaction interviews involved Kjellberg and Helgesson Lego Mindstorms lobbying long-term contracts mainstream margin market actors Market Court market devices market exchanges market practices marketing theory Michel Callon modes of exchange negotiation NetOnNet notion offers oil index organization participants particular performance political products and consumers programme Progressive Grocer purchasing qualification relations relationship retail role Ryanair SAS’s sellers sensorial analysis shaping markets shopping cart social specific Starbucks structure sumers suppliers Sweden Swedish Swedish Market Court tion trading zones users warehouse