Red-hot Sales Negotiation: Everything You Need to Know to Close Deals, Build Relationships, and Create Win/win Outcomes

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AMACOM/American Management Association, 2007 - Business & Economics - 210 pages

Negotiation is a key skill for all salespeople. Great sales professionals need to be able to counter clients who are naturally trying to get rock-bottom prices, but at the same time maintain a good relationship, so the client will want to do business with them again. Negotiation is more than just closing a sale. It's the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople:

* prepare in advance

* ask Power Negotiation Questions to instantly draw out useful information

* learn the difference between the customer's "positions" (what they're asking for) and the customer's "interests" (what they really want)

* find a "win-win" solution.

Red-Hot Sales Negotiation is a vital resource that enables readers to perfect their negotiation skills and take their sales into the stratosphere.

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About the author (2007)

Paul S. Goldner (Goldens Bridge, New York) is a sought-after speaker, trainer, and consultant specializing in sales strategy and motivation. He has appeared on CNBC, been quoted in The Wall Street Journal, and is a member of both the National Speakers Association and Toastmasters International. He is the author of Red-Hot Cold Call Selling (0-8144-7348-2). Peter McKeon (Teneriffe, Australia), Managing Director of Salesmasters International, is one of Australia's leading sales trainers.

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