Red Zone Management: Changing the Rules for Pivotal Times

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Dearborn Trade Pub., 2001 - Business & Economics - 256 pages
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In business, Red Zones are the critical times when companies face opportunities for great gain or great loss. To navigate through such Red Zones as strategy changes, merges, or e-implementations, companies must shift to a new way of managing. Author and organizational expert Dutch Holland outlines the guiding principles for navigating your company successfully through the Red Zones and straightforward, tactical game plans for achieving success on the other side. Red Zone Management teaches: How to spot the different kinds of business conditions that put companies in Red Zones. Underlying principles that must be applied in any Red Zone. Game plans for specific Red Zones, such as strategy changes, merges or e-implementations. Tips for building a Red Zone management capability.

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About the author (2001)

Holland "Dutch" is CEO & founder of Holland & Davis, Inc., a Texas-based cconsulting firm with a 30-year track record of helping more than 100 majororganizations master change. He has been an advisor on industrial innovation the President & Secretary of Commerce, & has taught business executives through programs at Rice University, the University of Houston, the University of Texas and the Wharton School's Securities Industry Institute. His many articles on the management of change have been published in academic journals as well as national industry publications.

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