Relationshift: Revolutionary Fundraising

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Author's Choice Publishing, 2001 - Business & Economics - 119 pages
Best-selling author Steve Chandler and one of America's most innovative, successful fundraisers Michael Bassoff have coauthored this unique book to teach you their easy-to-follow, proven system for creating new relationships that lead to raising millions of dollars.
 

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Excellent advice and is especially relevant today. It stresses the importance of building relationships.This is a must read by anyone engaged in philanthropy today.

Contents

Introduction Let There Be a Shift
1
MOST DAMAGING MYTHS
3
MYTH I You Are Robin Hood
4
MYTH 2 Fundraising Is a Science
14
MYTH 3 Planned Gifts Depend on Death
22
MYTH 4 A Down Economy Is Bad for Fundraising
26
MYTH 5 Its All in Who You Know
32
MYTH 6 Youve Got To Get the Word
36
MYTH 12 Only the Rich Should Talk to the Rich
72
MYTH I 3 Giving Is Purely Emotional
76
YTH 14 Your Board Is Undermotivated
80
MYTH 15 You Shouldnt Appear To Be Too Successful
86
MYTH I 6 You Need a System for Recognizing Donors
90
MYTH 17 You Need Special Events
94
YTH I 8 Your Organization Is Too Unusual
100
MYTH 19 It Takes Money To Raise Money
104

MYTH 7 Only Rich People Can Help
54
MYTH 8 Dont Waste Time on Lawyers and Accountants
58
MYTH 9 Big Money Comes from Big Companies
60
MYTH 10 You Need a Bigger Staff
62
MYTH 1 I You Should Keep Your Communications Simple
66
MYTH 20 Fundraising Is a Frustrating
110
Shift Work So What Do You Do Now?
115
About the Authors
120
Copyright

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About the author (2001)

Chandler is a prolific author with over 20 books to his credit. He is a professional business coach and corporate trainer whose books have been translated into over 20 languages. His blog, iMindShift, is popular around the world and people can subscribe through his website at stevechandler.com. He lives with his musical wife Kathy who edits his books. A lifelong friend with Terry Hill, he enjoys creating TWO GUYS books out of their correspondence.

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