Relationship Fundraising: A Donor-based Approach to the Business of Raising Money

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The White Lion Press Limited, 1992 - Business & Economics - 332 pages
A donor-based approach to the business of raising money.
 

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Contents

DONOR PROFILE MARY TEWSON
19
Coming out at parties challenging public prejudice
35
DONOR PROFILE RICHARD WEST
66
Giving donors what they want the benefits
91
Fundraisers are fallible pros and cons of technology
136
From mass marketing to individual relationships
168
Finding new donors
169
Turning responders into donors keeping your friends
201
Some opportunities
252
Recognising opportunities the nonevent getting
277
making clinicsthe onepercent clubaction points
308
Bibliography
323
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About the author (1992)

Ken Burnett is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid- Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written and cowritten three books on fundraising communications and marketing, including "Friends for Life: Relationship Fundraising in Practice "(1996). Ken Burnett can be reached at www.kenburnett.com.

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