Relationship Marketing: Strategy and Implementation
Routledge, 1999 - Business & Economics - 509 pages
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector
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The six markets framework
Managing relationships with buyers intermediaries and consumers
Chapter 3 The supplier and alliance market domain
Chapter 4 The referral and influence market domains
Other editions - View all
achieve activities advertising Airlines alliances American approach Asda BA’s Body Shop brand British Airways Buitoni buyers Cafédirect campaign cent charity chiefs Club Club Med Clubcard coffee company's competitive competitors consumer corporate costs culture customer market customer retention customer service Direct Line Director Disney's employees Euro Disney European example ﬁrst Fisons Gerald Ratner improve increase industry inﬂuence markets internal marketing investors issues launch Laura Ashley loyalty loyalty card manufacturers market domain marketing strategy membership million Nestlé nickel Nordstrom operating organization pasta peat profits programme purchase Ratners Recruitment Markets Referral Markets relationship marketing retail revenue Rover RSPB Sainsbury sector segments share Singapore Airlines Six Markets staff success supply chain Tesco theme park tion tomers trade Trico turnover Walt Disney Walt Disney Company