Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

Front Cover
Routledge, Nov 12, 2012 - Business & Economics - 392 pages
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

V
1
VI
3
VII
5
VIII
15
IX
18
X
23
XI
24
XII
26
XXXI
208
XXXII
227
XXXIII
240
XXXIV
272
XXXV
277
XXXVI
282
XXXVII
289
XXXVIII
299

XIII
32
XIV
44
XV
47
XVI
65
XVII
66
XVIII
71
XX
74
XXI
76
XXII
83
XXIII
85
XXIV
90
XXV
98
XXVI
140
XXVII
161
XXVIII
179
XXIX
181
XXX
186
XL
305
XLI
310
XLII
312
XLIII
316
XLIV
318
XLV
321
XLVI
323
XLVII
324
XLVIII
330
XLIX
331
L
336
LI
338
LII
341
LIII
345
LIV
358
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information