Relationship Selling: Building Trust to Sell Your Service
Here is a book for people who don't think of themselves as salespeople, and don't want to either. It gives a proven method for selling a service, one that's not pushy or manipulative, a sales method that professionals can be comfortable with.
The person who understands the client's needs, honestly answers concerns, matches services to those needs -- and who is easy to do business with -- gets the signed contract every time.
"(Reveals) the sales and marketing secret that some of the best, most customer-focused service companies have been keeping to themselves for years: good sales is good service and good service is good sales". Ron Zemke, President, Performance Research Associates, Inc., and author of Service America
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1 The hardsell approach
3 The wontsell approach
4 Relationship selling
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