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Relationship Marketing of Services Growing Interest
The Employees Viewpoint
18 other sections not shown
adaptations American Marketing Association analysis approach Berry business-to-business buyer-seller relationships buyers and sellers buying channel clients commitment and trust competitive concept consumer context contract curve cooperation costs customer expectations customer loyalty customer relationships customer satisfaction customer's database Database Marketing definition dimensions Dwyer employees example exchange relationships firms focus framework Gronroos Group Gummesson hairstylist Hakansson identify immunochemistry important individual Industrial Marketing influence internal marketing involved Journal of Marketing literature long-term relationships manufacturers Marketing Management marketing mix marketing paradigm marketing relationships Marketing Research Marketing Science mutual negotiation behavior norms organisation organization paradigm Parasuraman parties partners partnerships performance perspective potential profit relational exchange relational market relationship commitment relationship types response Review role Schurr service encounters services marketing share Sheth social suggested supplier switching costs term total quality management transaction cost analysis transaction marketing understanding variables
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Proceedings of the 8th European Conference on Information Technology ...
No preview available - 2001