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Table 21 Changing Role in Marketing Functions
Definition of Relationship Marketing
24 other sections not shown
AGFI analogy Anderson antecedents of relationship approbation assessed availability behavior brand C-M relationship model C-R and C-M channel members commitment concept constructs consumer market consumer s perceived consumer-firm relationship consumer-manufacturer consumer-retailer context convergent validity correlation department store developed discriminant validity dyad effect examined factor analysis firm firm's fit statistics hypotheses important independent variables indicated inter-firm relationship interaction interconnected network relationship interconnected relationship internalization Journal of Marketing Korea literature loyalty M_RS manufacturer marketing paradigm marketing with consumers measurement model microeconomic missing data multiple correlation Non-response Normed Chi-Square paradigm parameter Parvatiyar perceived relationship strength positively associated pro-social behavior provides questionnaire R_RS regression regression analysis relationships with consumers reliability retailer retailer/manufacturer RMSEA salespeople sample Seoul Sheth significant squared multiple stakes standard error stock-out store/brand strategy structural equation modeling structural model suggested survey Table total channel system transaction