Renaissance eLearning: Creating Dramatic and Unconventional Learning Experiences

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John Wiley & Sons, May 25, 2005 - Business & Economics - 320 pages
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The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you’ll learn:
  • How to make emotion and passion as important to eLearning as cognition and intellect
  • How (and why!) to empower learners to take charge of their own experience
  • How to get buy-in from stakeholders for alternative and higher return on investment programs
  • How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants
  • How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts
  • How to find and work with the affordable creative talent needed to make your plans a reality
 

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Contents

Chapter 1 FROM HOW TO? TO HOW ABOUT ?
1
Chapter 2 THE CREATIVE ECONOMY IS COMING
9
Chapter 3 FROM ANDRAGOGY TO HEUTAGOGY
31
Part 2 Coming Attractions
48
Chapter 4 LIGHTS CAMERA eLEARNING
53
Chapter 5 AS SEEN ON TV
63
Chapter 6 ACTION
79
Chapter 7 WHAT A CHARACTER
107
Chapter 11 JUST THE TYPE
165
Chapter 12 PUTTING THINGS IN PERSPECTIVE
177
Part 3 Coming Attractions
194
Chapter 13 THE CREATIVITY ETHERNET
199
Chapter 14 DIGGING DEEPER DAILY
225
Chapter 15 I THINK ABOUT WHAT I THINK THEREFORE I AM
261
Chapter 16 THATS A WRAP
271
MORE ON THE CREATIVE ECONOMY
273

Chapter 8 ARE YOU TALKIN TO ME?
121
Chapter 9 IT WAS A DARK AND STORMY NIGHT
133
Chapter 10 VISUALLY ARRESTING
153

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About the author (2005)

Samantha Chapnick and Jimm Meloy provide market development and learning services to government and industry.

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