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THE RESEARCH DESIGN
TEST CONDITIONS AND IMPLEMENTATION T
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agree Agreement aided recall amount answer appeared asked attitudes attributes average bought brand awareness brand name buyer caused changes Chapter Check Chicken Sara Lee claimed completely consumers contains Continual Exposure control group curves decay developed disagree Distribution of Responses dry bleach effects eight Exhibit expected exposed exposed group Exposure to Advertising fact four frozen increased indicate individual influence insertions interviews LAST less Lestare measure medium ment mentioned method Moderate neutral newspaper NoTE obtained occurred particular pattern PERCENT percentage period possible preference prepared product knowledge prospects purchase questions reasons relative repetition respondents rise sample scores seen serve shown shows similar standardized Statement stopped Strong strongly subscribers tion tried variables Wayne week WEEK 20 weekly