Report on the 2008 UK communications campaign of Carling Extra Cold
GRIN Verlag, May 7, 2010 - Business & Economics - 13 pages
Seminar paper from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Coventry University, course: Marketing Communications, language: English, abstract: As it is an alcoholic drink, the only legal target group are people over the age of 18 years. In addition the adverts are specially designed for the United Kingdom. The advert on TV only shows male actors, that is why only men will be able to identify themselves with the actors. Men are Carling's target audience, especially men interested in football. These men like watching TV at home as well as watching football in the stadium. Besides football fans, the brand tries to attract men who like music. I assume the primary target group are British men aged 18 to 28 and the secondary target audience are British men at the age of 29 to 35. To inspire the target group Carling is the organiser of the Carling football Cup and acts as sponsor of music festivals.
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2008 UK communications actors advert alcoholic drink Appendix aspects assume barley Beer is situated beer market beer sales brand Carling brewer Brewing Company 2006 Brewing Company spend British Business Source Complete buying process campaign of Carling Carling Extra Cold colours Complete 2 November consumers Coors Brewing Company costs of raw countryside Davidson Drinks Market essays Euromonitor International 2008a Figure football Grid GRIN growing concerns homepage involvement and feel Key Note KNOWLEDGE HAS VALUE lager beer List of References low involvement Macro Madison Market Report marketing at sports marketing communications budget Micro environment million Molson Coors Brewing Molton Coors spend popular process of buying Publications Ltd publish raw material Report 2006 online rising costs screenshot of www.carling.co.uk share concentration smoking ban spend for advertising sphere of low sports arenas stadiums Strategies target audience target group Tyrrell UK beer UK communications campaign United Kingdom venues and events www.GRIN.com