Research in Psychology: Methods and Design
This is an experimental psychology text focusing on experimental methodology and the scientific way of thinking. Provides comprehensive information on current research methods, yet remains readable and engaging. Specifically, topics include data handling, idea generation, experimentation, and research design and methods. Updated to include new sections on estimating subject needs, and survey information on the use of animals in research.
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aggression analysis applied research asked B. F. Skinner basic between-subjects biorhythms called Chapter cluster sampling cognitive comparing confounding construct validity context control group counterbalancing course deception develop empirical questions error ethical evaluation example experiment experimental group factorial design factors Figure graph groups design hypothesis idea imagery independent variable inferential statistical informed consent interaction internal validity involved laboratory learned helplessness levels main effect manipulated matching maze mean measure memory mental nonequivalent occur outcome participants person phrenology population posttest predictions pretest problem procedure pseudoscience psychological research PsycLIT random assignment randomly rats reaction recall regression reject H0 relationship reliability replication research in psychology sample scale Schizophrenia scientific scores selected sequence shock simple random sample single-factor sometimes specific standard deviation statistical stratified sampling subject variables task term theory thinking tion treatment trials Type II error within-subjects design
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Messung und Steuerung von Markenpersönlichkeit: Entwicklung eines ...
No preview available - 2005