Research in Psychology: Methods and Design
A readable and engaging experimental psychology text, focusing on experimental methodology and the scientific way of thinking. Provides comprehensive information on current research methods. Specifically, topics include data handling, idea generation, experimentation and research design and methods. Contains early and continued coverage of research ethics as well as several first-hand accounts of research. The appendices describe how to prepare the APA-style research report and how experimental psychologists use statistical analysis for decision-making purposes.
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Scientific Thinking in Psychology
B F Skinner
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aggression American Psychological Association analysis applied research asked baseline basic behavior between-subjects biorhythms calculated called Chapter cluster sampling cognitive confound construct validity control group correlation course create described descriptive statistics develop empirical questions error ethical evaluation example experiment experimental psychology factorial design factors females Figure graph human idea imagery independent variable inferential statistics informed consent interaction internal validity involved laboratory learned helplessness levels main effect males manipulated matching maze learning mean measure memory mental method nonequivalent observed occur outcome participants person phrenology posttest predictions pretest problem procedure pseudoscience psychological research PsycINFO random randomly assigned rats recall refers regression reinforcement relationship reliability replication research in psychology sample scale scatterplot Schizophrenia scientific scores selected shock sometimes stimulus subject variables survey Table task theory tion treatment trials Type I error within-subjects
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Messung und Steuerung von Markenpersönlichkeit: Entwicklung eines ...
No preview available - 2005