Research Methods for Communication Science
A textbook for communications students that integrates the basic rules of science with the research procedures that follow those rules. Suitable for undergraduates and as a first research methods text for graduate students. Annotation copyright Book News, Inc. Portland, Or.
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Nature and Utility of Scientific Theory
Benefits of Using Definitions
22 other sections not shown
aggressive amount basic behavior causal Chapter coders communication research Comparative Hypothesis concepts confounding variables control group covariance defined described descriptive statistics determine effect equal equivalent samples example experimental groups external validity female field research Figure frequency income independent variable individual internal Interval/Ratio interview level of measurement manipulation median method newspaper readership nominal null hypothesis number of observations observational research operational definition operational linkage ordinal parameter percent persons population mean Population to Population Population to Sample predict probability sample problem procedures questionnaire questions random sample real world region of rejection Relationship Hypothesis reliability representative requires research design research hypothesis respondent sample bias sample means Sample Sample sample statistic sampling distribution sampling error sampling frame sampling variance scale scientist scores selection social speaker spurious relationship standard error statistical control systematic Table television theoretical definition theory Type unit of analysis z-score