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PHILLIP J TICHENOR DOUGLAS M McLEOD
LEWIS DONOHEW PHILIP PALMGREEN
DAVID H WEAVER
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alternative explanations American analysis of variance answer appropriate association attitude behavior bivariate CATI causal chapter coders coefficient concepts content analysis contingency tables correlation coverage debriefing dependent variable descriptive discussion distribution effect empirical ethical evidence example experiment experimental explanatory factor factor analysis historians human humanistic hypotheses important individual induction informed consent interpretation interviewer issues Journalism Quarterly Kendall's tau legal research level of measurement mass communication research Mass Media mean ment methods newspapers observed participants Pearsonian percent political population predicted pretest problem procedures Public qualitative questionnaire random samples regression research design research question respondent sampling error scientific scientists scores secondary analysis selection significant social science Spearman's rho square statistical design subjects survey research Table telephone television theory tion treatment University Press validity variance York