What people are saying - Write a review
We haven't found any reviews in the usual places.
THE BRAND CHOICE DECISION AND RESPONSE LATENCY 2 8
RESEARCH DESIGN AND METHODOLOGY
3 other sections not shown
asking subjects attitude measures AVD measure AVD model brand attitude brand choice model brand choice process category attitude chapter Coca Cola compared conflict consumer i's context continuum control group correlation Dashiell DelMonte difference discriminate empirical evoked set Fastpairs favorable Figure five brands function grocery products Heinz catsup indicate Instructional Set inverse Irish Spring Ivory Soap jects Judgment Task Leon Festinger marketing research mean AVD measures of attitude model of brand obtained paired comparison parent question Percent Choosing ponse latency potential predictive of brand Preparation Interval presented probability of purchase product category proportion of purchases purchase predisposition question purchase probability model question content regression analysis relationship reliabil Reported Purchase response latency data response latency experiment response latency measure reward choice RL/RL Safeway second choice selected situation slide source of bias source of variance t-test Table tendency toward Brand tion uncertainty variable Zest soap