Restaurant from Scratch: How to Trust Your Heart, Listen to the Market and Beat the Odds

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Advantage Media Group, 2010 - Business & Economics - 160 pages

RESTAURANT FROM SCRATCH is the strategy for success for anyone who has ever dreamed of becoming a new restaurant owner. Here’s how to start with a simple idea and turn it into a lucrative business plan. You will learn to conduct market analysis, secure financing, supervise construction, select equipment and vendors, create appeal through creative marketing and finally open your very own restaurant.


• Start up your own restaurant, even with a small budget and little experience

• Significantly reduce risk and encourage steady and maintainable growth

• Overcome challenging local city laws

• Build the “Restaurant Owner” mentality

• Harness your creativity and look beyond money for resources


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About the author (2010)

JELYNNE JARDINIANO, a graduate of Cornell University School of Hotel Administration, parlayed only a few years of work in the food-service industry into her own successful restaurant. Jardiniano’s experience in opening her restaurant straight out of college reveals the resourcefulness and determination that put her on the path to beat the odds. Reading these real life experiences will provide  you with the tools and foundati on for success.

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