Restaurant Marketing for Owners and Managers
Wiley, Oct 17, 2003 - Business & Economics - 240 pages
The complete guide to marketing for restaurant managers
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
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