Retail Business: Step-by-Step Startup Guide
Entrepreneur Press, Jul 15, 2012 - Business & Economics - 1078 pages
Newly updated & revised! Wal-Mart. Lowe's. Whole Foods Market. The Gap. All these mega-chains started with one neighborhood location and grew to be retail giants. And there is always room for more. If you have a knack for spotting trends, a retail store could be your ticket to the top--and our guide is the place to start.
We give you the inside scoop on how to start and run a retail business. You will learn what works, what doesn't, and how to avoid the common pitfalls that sink many would-be retailers. Plus, you get a bonus section featuring an in-depth look at how to start three of the most popular types of retail businesses: the clothing boutique, the specialty food store and the gift shop.
You'll also meet successful retailers and retail experts from across the country who'll share with you proven tips and advice for hitting it big in this dynamic industry. Could the small store you start today be the next big retail chain success story? Order our guide and find out.
Whether you want to be the next retail giant or open a small boutique, this essential guide covers everything you need to know. Successful retailers and retail experts nationwide divulge their proven tips and advice on topics such as:
Selecting merchandise that will fly off the shelves
Designing your store to welcome customers and encourage purchases
Day-to-day operations, from running the cash register to computing daily profits
Tracking inventory and preventing theft
Hiring great employees and training them to provide stellar customer service
Setting prices to maximize profits
Each chapter is divided into manageable sections on every aspect of starting and operating a retail product or service business. We even included some brainstorming questions to ask yourself to stimulate creative solutions to the particular problems you may face.
Could the small store you start today be the next big retail chain success story?
The First Three Years
In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.
• Pin point your target market
• Uncover creative financing for startup and growth
• Use online resources to streamline your business plan
• Learn the secrets of successful marketing
• Discover digital and social media tools and how to use them
• Take advantage of hundreds of resources
• Receive vital forms, worksheets and checklists
From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.
BONUS: Entrepreneur’s Startup Resource Kit!
Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips!
You’ll find the following:
The Small Business Legal Toolkit
When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.
Sample Business Letters
1000+ customizable business letters covering each type of written business communication you’re likely
to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.
Sample Sales Letters
The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
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