Retail Desire: Design, Display and Visual Merchandising
RotoVision, 2003 - Business & Economics - 160 pages
Store interious are now almost as much about display as are their windows. As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser becomes ever more influential. Everything from designing. setting up or directing window displays, through advising on the layout of items within a store, to creating in-store displays is the domain of this little known but enormously important design professional. Retail desire explains the visual merchandiser's creative process, drawing a range of contrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations and so on. Visual merchandising has been called the most underused form of retail adverbsing... the art of the main street. It is a lactical marketing method which has the same longevity and branding ability as an advertising campaign. Retail desire gives illuminating insights into the process and practice of the persuasive art of creating desire: all interior designers and architects plus many professionals in retail and even fashion design need it.
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