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problems of the specialty shop Advertising problems of
THE ORGANIZATION of THE ADVERTISING DEPART
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advantage adver amount announcements appear appropriation attention attract average broadcast buyers cards cent changes Chapter charge circulation cities classifications color copy cost customers desired direct mail director display distributed division draw effective employed expenditures expense faces fact fashion frequently groups hand headlines illustrations important increase interest keep larger layout less letters limited lines listeners lists manager matter medium ment merchandise method month names necessary newspaper offer organization period position possible prefer prepared present production profit programs proof prospects publicity purchases radio reach readers reason regular requires retail advertising sales promotion selected selling shows signs space station Step success suggestions tion usually vertising week window wishes York